Diversified Marketing: Billboards in Today’s Business

For customers who run a small business that uses advertising, it is important to remember: just like everything else in life, diversification is important. Putting all your eggs in one basket is not a good idea. One method might be doing well presently, but it might not be that way forever. We are keeping this principle in mind as we continue to expand our company and customer base to better serve you.

The Internet is quickly becoming the most prominent place to reach customers looking for car title loans, but we still recognize the importance of offline marketing. We recently launched our billboard campaign with Lamar Advertising Company in the Inland Empire and Lancaster areas. We are very happy with their design and our billboard locations.

Not everyone is internet-savvy, and billboards offer good exposure. We’ve been in the area for 20 years and had successful billboard campaigns. We chose to place our billboards in high traffic areas and freeways, such as the 60, 215, 10, 5, 14, and 605. We also chose those areas because they are near our Lancaster 93534 office, 43943 N. Sierra Hwy, and Riverside 92507 office, 570 E. La Cadena Drive Space 1-J.

Even though billboards might seem old-fashioned, data reporting has become more sophisticated. Lamar Advertising is able to provide detailed statistics about how many people see the billboard on a daily basis. We’ve updated the billboard design to fit the times, with a 3D design and new font. And it’s good for networking with other advertisers. We’ve received phone calls from local radio stations and media outlets offering us deals on commercials and ads to coincide with the billboards.

How are you diversifying your marketing plan? Leave any thoughts, comments, or questions in the comments section.

Sarah Waters (4 Posts)

Sarah Waters is a marketing associate for Trading Financial Credit LLC, a car title loans provider. She is part of the team that manages the company's social media campaigns, online marketing strategy, and public relations.